Skip to content
Case Study

Neferti Pte Ltd

Neferti Pte Ltd is a beauty trading wholesaler once named Singapore’s fastest growing company by The Straits Times, with revenue growth of 300%+. They provide luxury products across ASEAN, Dubai etc.

Using: Microsoft Dynamics NAV, Tasklet, Jet Reports

90% Reduction in Technology Costs

200% Increase in Productivity

Improved Customer Satisfaction

The Problem

  • Replaced MYOB with Microsoft Dynamics NAV with another vendor who botched the setup
  • Complicated database and workflows from the poor implementation led to frequent errors
  • Support calls cost S$4,000 a month to fix errors
  • Reporting capabilities couldn't support expansion plans

The Goal

  • Enhance data accuracy and create clearer audit trails
  • Standardise workflows for greater efficiencies
  • Improve financial and warehousing reporting capabilities
  • Improve mobile access for busy users on-the-go
  • Reduce time and financial costs spent on support calls
  • Maximise Microsoft Dynamics NAV’s powerful features

Neferti had a clear goal. To grow quickly in a sustainable manner, they needed a modern system that could scale with them. And since 50% of their business is in e-commerce, the new system also had to handle complex pricing processes for 5,000+ SKUs, plus meet strict compliance requirements from partners like Alibaba.

Neferti chose Microsoft Dynamics NAV to replace and supersede their MYOB and warehouse systems. Unfortunately, their vendor did a poor setup. This led to issues like:

  • Posting and reconciliation errors, leading to lost time and productivity
  • Configuration and workflows failed to match their running requirements
  • Messy database that complicated day-to-day operations and reporting
  • High expenses from frequent help-desk calls to the vendor

Frustrated, Neferti chose to restart the implementation process. After evaluating several Microsoft partners, the company decided on AFON IT:

"AFON was very willing to share advice on how our company's accounts setup should be done — even before we signed up with them. They also have accounting knowledge, which made me feel they're more experienced than other companies. I learnt a lot from them," says Rachel Shu, purchasing manager.

Neferti's re-implementation with AFON IT went smoothly and better than expected. This gave them the assurance to invest further in Jet Reports and Tasklet — reporting and mobile warehouse management tools through AFON IT. 

"Now with proper systems in place, everything's in order and organised. This helps people trust our brand over our competitors," adds Rachel. "Without good data, there's no way for us to keep growing our company quickly. NAV and AFON has helped in that regard."


“Without good data, there's no way for us to keep growing our company quickly. Microsoft Dynamics NAV and AFON have helped us in that regard.”

neferti white logo
Rachel Shu
Purchasing Manager, Neferti Pte Ltd
Get Advice Today

Grow with Microsoft Dynamics 365 Business Central

With Business Central (previously NAV) Neferti gained reporting and data accuracy, while slashing tech costs. They also improved productivity and consistency across finance and operations.

Speak to our sales on how Microsoft can help your company.