For many small businesses, the prospect of growth elicits a mix of excitement and fear. Recent research by Frost & Sullivan found that more than half of all Australian small businesses expect to grow in the next 12 months, yet less than a quarter intend to expand their operations overseas and only 5 percent have plans to launch new products or services.
In other words, growth is good—but only if it comes as a by-product of continuing business as usual, without the risks that come from innovation and expansion.
The Small Business Growth Playbook outlines the four tactics that can get any small business started on this virtuous cycle—no matter their size, industry or target markets:
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