AFON Leadership


Get to know the amazing people behind AFON's success.

Meet the Leadership Team

AFON's leaders come from a wide variety of industries, bringing with them knowledge and experience that complements our consultants' accounting and IT expertise. Under their leadership, we've won multiple awards both within and beyond our industry.

Bernard Ho
Founder & Managing Director

Bernard was formerly a CFO for several US-listed MNCs in Asia. He founded AFON in 1999, and brings a wealth of IT, accounting, and industrial knowledge to the company. Under his leadership, AFON has won multiple regional and local awards and accolades.

Sophia Yap
Finance & HR Director

Sophia plays a key role in managing and retaining talents in AFON. Through her management style, many have forged close relationships with her and stayed for 10+ years. She is a qualified accountant with many years of experience in audit and US MNC.

Simon Soh
General Manager: SAP & Oracle - NetSuite

Simon heads the SAP Business One and Oracle-Netsuite business units. With a technical Degree and 10+ years of consulting and deployment experience, he's the solution architect, manager, mentor and leader to his team. He's well-liked by customers for his unassuming demeanor and customer-focus approach in digital transformation.

Lai Kar Chyuan
General Manager: Microsoft Dynamics & Sage

Lai is AFON's pioneering member, and played a key role in leading the team through difficult times, such as the global recession in 2000s. He was also instrumental in leading the transition from legacy systems (DOS) to modern global, cloud-centric ERP solutions. Lai's an experienced manager with 20+ years experience in ERP, and holds a MBA in ERP systems. 


Daniel Yee
General Manager: Infrastructure & Cloud Platform

Daniel leads the team for IT services like infrastructure, cybersecurity and Cloud hosting solutions. His unit supports customers on IT matters related to our ERP brands, making the transition seamless for customers. Daniel's certified in MCSE: Server Infrastructure, MCSE: Private Cloud and Project Management Professional (PMP) with PMI.

Theresa Lee
Business Development Manager

Theresa is AFON’s veteran business development manager. Well-liked by colleagues and customers alike, she always places her customers’ interest ahead of her own, and recommends solutions that best fit their needs, not what is the most profitable to sell.  A self-starter with high integrity, she has contributed significantly to AFON’s growth over the past 12 years.

Alythea Ho
Marketing Manager

Alythea leads the digital and content marketing team at AFON. She manages the marketing strategy for AFON’s brand offerings, including ERP, IT services, and reporting solutions. Alythea's also a former journalist and content manager with over half a decade’s experience in the software industry. She has a MA in Digital Media Management.

Gillian Foong
Principal Consultant: Microsoft Dynamics & Sage

Gillian has been with the AFON team for 13 years. She’s responsible for leading Microsoft Dynamics ERP and Sage ERP deployments, from business analysis and overseeing consultants to training clients post-implementation. Gillian holds a BSc in Computer Science.

Jacquelou Escabilla
Principal Consultant: SAP & Oracle - NetSuite

Jacquelou comes from the Philippines, and made Singapore her home over 12 years ago after joining AFON. With a BSc in Accounting and a CPA license, she has embraced ERP consulting and successfully managed both SAP and Netsuite ERP systems with ease and confidence.

C.S Yap
Support Manager: Microsoft Dynamics & Sage

Yap manages the helpdesk team providing support for Microsoft Dynamics and Sage customers. He's in charge of servicing our key customers and guiding new clients on site, post-implementation. Yap has been with AFON for 18 years, and was an accountant in a multinational company before he joined the company. 

Siyu Kim
Siyu Kim
Support Manager: SAP & Oracle - NetSuite

Siyu Kim helps lead the SAP Business One and Oracle - NetSuite helpdesk team, where she's responsible for supporting key customers and advising her team on support best practices. Starting as an application consultant, she's been with the AFON team for 11 years. Siyu Kim holds a BSc in Information Systems.

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